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Marketing Demographics: Country Demographics

Databases

Print in the Library

American Marketplace: Demographics and Spending Patterns  Dunbar Ref Bookcase 3, HA214 .A6 

Best Customers: Demographics of Consumer Demand  Dunbar Ref Bookcase 3, HC79 .C6 R87

Demographics of the U.S.: Trends and Projections  Dunbar Ref Bookcase 3, HB849.49 .R875 

Citing Your Sources

Aside from citing articles and books, have you ever wondered how to cite a company annual report or an industry report? The reality is, there is no "official" style for citing business sources. However, it is common practice to use adaptations of one of the following citation styles: the American Psychological Association (APA) Style or the Chicago Style. Whichever style you choose, use it consistently for the entire project/paper.

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Carol Fang